How Does Google Rank Websites?

Google employs a sophisticated algorithm (usually kept secret, of course) to give the rank of a site. It uses more than 100 different criteria in the calculations necessary for the rank, giving a certain weight to each criterion, which may change over time.

SW Florida SEO Company says “Since the algorithm can change, using various techniques that have worked in the past, might not work as well in the present. This is important to remember when the rank of your website changes for no apparent reason.¬†For these reasons, optimizing your site should not be considered a one-time task which you never have to do again. You have to try, to test and refine your efforts constantly”.

Google’s algorithm can be divided into two groups of ranking factors:


On-page factors (keyword / keywords / keyword phrases):

Keyword factors involve when, how and where keywords are used, meaning how well you optimize your site for your most important keywords relevant to your content, and if your keywords appear in the content and links you use on your website. You should also ensure your keyword appears both in the content and the title of articles. These factors determine page relevance.

Off-page factors (links to your website):

These factors include the amount and quality of links that send to your site. Off-page factors determine page importance and are correlated with the PageRank (PR) value of a page. Links play a major role in getting some sites rank high, especially in niches with high competition.

Google Rank Websites

Another factor that determines how Google will rank your site is its popularity– particularly the global popularity. Google will recognize your website as a leading site and push it up the ranks only if its accessed worldwide. To make your site popular, you can develop links with other forums and websites. Their links will drive traffic to your website making it one of the most accessed websites online. However, Google will only recognize and award quality links that are relevant to the topic and keywords on your website. Fake links will get a site ranked poorly or pulled down altogether.

Google also ranks a website based on its age. The older your website is, the better it will be ranked by Google. However, the content on your website should be kept fresh to keep it relevant. You need to stay up to date with Google’s methodologies if you want your website to remain at the top. is a cutting edge digital marketing company based in Naples, Florida – they provide up to date information of how to rank your business on Google… and rank it for you if you prefer.

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